Good rebels for a
healthy
sustainable
just
delicious
Food System
Invest now
Capital at risk
Want to join a revolution and make a positive change? Become a shareholder of one of the most loved and game-changing brands in Europe by investing in THE campaign for those who want to take action for a better future for the planet, people and animals.

One year ago we opened the
1st Equity for Good Rebels and in a mind-blowing moment we surpassed our initial goal!
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Invest in a better (food) future by a mission made company
We exist to empower people to transform the current food system into a more sustainable one, minimising the use of our planet's resources while protecting animals, the environment and our health.

We are back, to once more offer the opportunity to the Good Rebel community to invest in Heura and join us on our journey as we grow.
Invest now
Capital at risk
What?
We’re a Barcelona-based mission-driven start-up developing plant-based meat successors, while creating a global community of game changers to spread the need to change the food system across the world.
Why?
How?
Our way of creating a better world through:
Top Notch Mediterranean Tech
Harnessing our mediterranean heritage to develop healthy & delicious plant-based products. All those meat products we love but with a positive impact on the planet, animals and our health.
Good Rebels Community
Continuing our development towards a transformative global movement of empowered and informed Good Rebels.
INTERNATIONAL EXPANSION & PRODUCT DEMOCRATISATION
Ensuring Heura continues to be delivered to more and more markets because without options there is no freedom.
THE 1ST CROWD EQUITY SHOWED THAT TOGETHER WE ARE A CAPABLE OF EVERYTHING!
We finished the 1st round in 16 hours
🌍
2778 people, 41% women, 50% from 18 to 30
📈
3.98M€ from 2778 Good Rebels.
"Los futbolistas Cesc Fábregas, Saúl Ñíguez, Borja Iglesias y Sergi Roberto entran como inversores en Heura"
"La campaña de crowdfunding de Heura capta 4 millones de más de 3.000 inversores en un día."
"Heura: El exitoso negocio que une a varios futbolistas españoles."
"Former Manchester United footballer Chris Smalling invests in plant-based meat company Heura."
"Los futbolistas Cesc Fábregas, Saúl Ñíguez, Borja Iglesias y Sergi Roberto entran como inversores en Heura"
"La campaña de crowdfunding de Heura capta 4 millones de más de 3.000 inversores en un día."
"Heura: El exitoso negocio que une a varios futbolistas españoles."
"Former Manchester United footballer Chris Smalling invests in plant-based meat company Heura."
What's
happened over the
last 12 months?
Mission results
In 2021 we
  • Saved the liters of water equivalent of 100,655,687 baths
  • Saved the CO2 equivalent of 59,033,858 km driven by car
  • Spared 728,122 animal lives
Our environmental savings are estimates based on internal research using our 2021 volume sales and verified CO2 consumption figures.
Business
Highlights
  • Tripled revenue in 2021 reaching 17.7M€
  • More than 12,500 points of sale worldwide
  • 22 countries
*based on Revenue of €17,7M &
-5,7M EBITDA for 2021.
We have achieved the market leadership in Spain:
1st plant based brand by
rotation and market share.
Products
We have launched our spectaculars
Heura Nuggets and Heura Sausage
We also launched
the Heura Chorizo
Difundimos
nuestra misión
por todos lados
At a UN press conference making clear that “animal meat is obsolete”
In the streets of many cities
Gaving away 5,000 plant-based sandwiches in London with all of the proceeds going to the charity Made in Hackney.
TEDx Talk to spread the need for a Protein Transition
We conquered the streets of Glasgow during the COP26 to talk about the big elephant in the room: the impact of animal agriculture.
We’ve landed in major retailers in France, Italy, Mexico, Netherlands, Switzerland…

And brought Heura in several more restaurants across the globe. Reaching almost 13000 points of sale in
22 countries
We delivered 6000KG kgs to NGOs to make sure plant based options are democratic to the people in need.
We took over a bullfighting ring to present our new innovation.
Awards & achievements
“How my customers campaigned for my brand.”
“How my customers campaigned for my brand.”
“Il boom della carne vegetale: gli spagnoli di Heura puntano sull'Italia.”
“Heura, la 'carne vegetal' de la que todo el mundo habla.”
“The Mediterranean food label, Heura, is helping us all make healthy choices.”
“Could this Heura burger be the world’s healthiest burger? The Spanish plant-based brand has created a juicy, beefy flavoured burger using olive oil and peas.”
“These tasty numbers will be dispensed from a sunshine-yellow shop, that's designed to be a nod to Heura's origins in sunny Barcelona.”
“In June Barcelona-based Heura, which makes plant-based “chicken” strips, “beef” burgers and “meatballs”, raised €16m to continue its expansion, which has already seen it grow across 16 countries.”
“Hablamos también con Bernat Añaños, cofundador de Heura, que recientemente ha lanzado al mercado la salchicha y el chorizo Heura. Señala que aunque podemos ser más sostenibles de diferentes formas al ir cada decisión de consumo ligada a un impacto y a unos valores, el terreno de la alimentación es clave.”
“Heura continúa su expansión, llega a México de la mano de Walmart mientras que en España cierra un acuerdo con DIA”
Are
you ready?
Invest now
Capital at risk
After our successful first equity crowdfunding round, we are now raising funds through a convertible note. Find everything you need to know here.
🌱
Eat plant based
3 times a day we have the power to vote with our fork.
Be a consciousness activist
Information is power and spreading it is key.
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Invest in a mission driven project
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