Good rebels for
Planet
Climate
Health
Animals
Social Justice
Rainforests
Us
You
THANKS! The Heura's crowdequity campaign was successfully funded in 16 hours.
Become a shareholder of one of the most loved plant-based brands in Europe by investing in THE campaign for those who want to make a positive impact on the world.
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Invest in a better (food) future by a mission made company
We exist to empower people to change the food system to a more sustainable one, minimizing the use of our planet’s resources while protecting animals, the environment and our health. And for the first time we’re giving our community the opportunity to invest in Heura and join us on our journey as we grow.
Join us for future campaigns
What?
We’re a Barcelona-based mission-driven startup developing plant-based meat-successors while creating a global community of game changers to spread consciousness across the world.
Why?
How?
Our way of creating a better world through:
Top Notch R&D Innovation
Harnessing our mediterranean heritage to develop healthy & delicious plant-based products. All those meat products we love but with a positive impact on the planet, animals and our health.
Good Rebels Community
Continuing our development towards a transformative global movement of empowered and informed Good Rebels.
INTERNATIONAL EXPANSION & PRODUCT DEMOCRATISATION
Ensuring Heura continues to be delivered to more and more markets because without options there is no freedom.
What's
Happened over
the last 4 years?
Check out our key highlights
Mission results
In 2020 we saved
  • 406,527 animals
  • +3 billion litres of water
  • 27,634,087 km by car
Our environmental savings are estimates based on internal research using our 2020 volume sales and verified CO2 consumption figures.
Business
Highlights
  • pandemic, what?
    Tripled revenue in 2020*
  • Supplier to top retailers & Michelin restaurants
  • 15 countries around the world
*based on Revenue of €7.6M &
-815K EBITDA for 2020.
Products
Clean label
32% fewer ingredients than average for plant-based meats.
The only plant-based meat made with extra virgin olive oil.
The first fat analogue that brings the juiciness of traditional meat with
85% less of saturated fat.
Our research indicates that our products have, on average, 32% fewer ingredients than other plant-based meat, and 85% less sat fat than traditional meat.
AND, in 2021, we’ve got
4 new mouthwatering products

coming your way!
Awards & achievements
“How my customers campaigned for my brand.”
“La carne del futuro se llama Heura y es 100% vegetal. Está tan rica como el pollo o la ternera y ya está en supermercados y restaurantes.”
“La hamburguesa más sana del mundo es española (y es vegana).”
“Il boom della carne vegetale: gli spagnoli di Heura puntano sull'Italia.”
“How my customers campaigned for my brand.”
“La carne del futuro se llama Heura y es 100% vegetal. Está tan rica como el pollo o la ternera y ya está en supermercados y restaurantes.”
“La hamburguesa más sana del mundo es española (y es vegana).”
“Il boom della carne vegetale: gli spagnoli di Heura puntano sull'Italia.”
Are
you ready?
The Investment
Imagine the power of the collective voice of our global community of Good Rebels. Can you imagine the change we can make together?

Let's make history.

Let's create the largest Board of Good Rebel Investors.

Let’s drive radical change and reinvent our food system.
Faqs