It’s going live to the wider public in April 2022. For our pre-registered friends, you will have exclusive access to invest on the platform 48hrs prior to this. We’ll let you know the exact date in advance ;-)

You must be over 18 years old and legally entitled to invest.

Our EBITDA for FY21 reached €6M negative. This is driven by the fact that we are a company investing in growth and therefore are adding resources first to collect gains in the future, creating a loss in the initial stage.

International expansion is one of the biggest bets. However, our business is still at a very early stage in the majority of the countries so this increases the impact on a negative EBITDA.

The term meat successor defines a plant-based meat product that is the next generation to meat analogues. This means a meat successor goes beyond simply replicating the taste and texture of real meat (how most plant-based meats perform) to also incorporate a strong nutritional profile: good fat, low saturated fats, and high levels of protein, iron and vitamin B12. Due to its healthy properties is a product that can be enjoyed everyday.

We have had an incredible journey over the past 5 years which has allowed us to develop great products, strengthen our mission, and establish an amazing community of empowered and informed Good Rebels.

Closing Series A in Jun-21 allowed us to bring in a top notch Good Rebels team which resulted in a significant increase of our capacity of identifying and executing new projects.

The mission is huge and urgent at the same time, and we know we can not do it alone. We have a clear and ambitious roadmap that needs resources to:

Innovation and R&D: continue unlocking new healthy and delicious products, and building the Heura Lab 2.0 for developing and creating products which unlock the most traditional recipes of all countries, without options there is no freedom.

Growing the Good Rebel Community: to continue developing a transformative global movement of Good Rebels to provide the right information and power to the many in order to change the world.

The international expansion: we want to democratise the Heura meat successors all over. Our product portfolio expansion has opened many market and retailer doors.

Equity crowdfunding is where a large number of people pool their money together to back a business they believe in, via an online and regulated platform.

Crowdcube is an European regulated platform which enables private businesses to attract investment from professionals and venture capital firms, as well as from everyday investors like you. They have facilitated equity crowdfunding raises for Monzo, Revolut, Bnext, BrewDog, Freetrade and more. Learn more about Crowdcube here.

We want you to Invest Aware and understand when you may expect to realise a financial return on your shares. In the short term, we expect to reinvest retained profit to help us grow.
For the longer term, there are multiple ways in which you could make a return either if we are floated on the stock market, listing your shares in (Crowdcube secondary marketplace), we start buying back equity from investors or there may be future liquidity events. All options are currently open but, whatever happens, you’ll get to be part of our future. As with all investments, there is a risk that you will lose all your investment. Please Invest Aware.

Top Food Tech investors such as: New Crop Capital (US), Green Monday (Hong Kong), Kale United (Sweden) and Tech Transfer Agrifood (Spain).

Business Angels and professionals such as Oscar Pierre (Glovo’ co-founder and CEO) and Michiel van Deursen (Founder of the leading classified websites in Belgium (acquired by eBay) and turned into plant-based investor).

We will be in touch with you over the next few days with more information on our crowd raise, how to do it and which rights this gives to you. Make sure you’re signed up to Crowdcube early - seriously, don’t wait till the day. Tell all your friends to do the same!

A convertible is an investment for equity in a company where shares will be issued at a future date. Usually the shares will be issued when the company completes a larger round of investment.

Businesses tend to raise finance through a convertible as part of a wider funding strategy. A convertible allows a company to raise equity finance without setting a valuation - the valuation will be set by the subsequent investment round or at an agreed valuation on a longstop date.

The invested resources will be converted into shares when we close the future financing round. Crowdcube will automatically contact Heura Foods to ensure that the conversion occurs at the appropriate point and they will send you an email when the actions are issued so that you can download your declaration of beneficial ownership in your Crowdcube profile.

By investing in a convertible round, you are investing early in that company and the value of your shares are greater than those in the next follow on round. Investors will get a discount and an interest on the following round when shares are issued.

The terms of the convertible will give you contractual protections and Crowdcube will liaise with the company to ensure that your investment is converted into shares in line with the agreed terms and at the right time. However, it is important to remember that investing in a convertible is the same level of risk as investing directly into equity in a start-up company and interest, if applicable, is not guaranteed. Please read all risk warnings before investing.

The terms of the convertible are available as a PDF on the pitch, and a summary of these terms will be included in the Legal Review that is sent to investors in the cooling-off email after the pitch closes. Please ensure that you read the key terms document and the convertible loan agreement when made available.

If you apply for an early acces we will send you a company deck which explains who we are, where we are now and our next objectives.